The Will And The WayBrand Marketing  
Oyster Sunday & LeBLANC+SMITH



Maps, animations, and concept created by Mac Warren for The Will & The Way’s 2021 Carnival to outline the proximity of walking parades in the French Quarter.
Directed visual identity, digital communications, social media, and operations strategy for The Will and The Way, a late-night, French Quarter watering hole that matches the warmth and conviviality that has made the neighborhood a beloved destination for locals and travelers alike.

Located around a lush brick-lined courtyard, the preserved 18th century architecture is a testament to the countless New Orleanians who have raised toasts within our walls.

Operations consulting
Brand Direction & Management
Guest & Employee Experience
Social Media Management
Strategic Communications
Email marketing

Wayfinding & Signage
Cultural Events and Community Programming



Links

Website

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