Sundae Best Ice Cream ParlorBrand & CultureASH Hotels
Video by Fat Happy Media, production and exterior wayfinding and signage designed and sourced by Mac Warren, fabricated by Mystic Blue Signs
Illustrations by Emma Fick, logo by Alizée Freudenthal, photos by Ollie Alexander.
Production, animation design, menu design, signage design, and styling by by Mac Warren.Sundae Best is an ice cream parlor opened in the historic Convent building of Hotel Peter and Paul in the Marigny neighborhood of New Orleans. This jewel-boxed sized storefront is inspired by ice cream parlors of yore, with delicate detailing and locally-sourced handmade ice cream.
After an initial brand and visual identity was established in collaboration with owner Erica Buher, ASH Hotels, and designer Alizée Freudenthal, I directed all implementations of brand identity from exterior signage and wayfinding to social media templates and guidelines.
Brand development and strategy
Exterior and interior wayfinding production and design
Social media templates
Vintage and antique FF&E sourcing
Illustrations by Emma Fick, logo by Alizée Freudenthal.
Styling, equipment sourcing, production, menu and business card design by Mac Warren.
