El Cosmico Hotel Management / Brand Management / Social Media and Marketing
Instagram Reels by Mac Warren, assets and illustrations by El Cosmico.
All photos by Alison Marlborough. I updated El Cosmico’s amenities program to offer homemade salsa and ranch waters (with agave wine) and revamped beverage offerings to complement seasonal rate promotions for social media and IRL.
All original assets and illustrations by El Cosmico. Combined existing brand illustrations with original video content and updated designs for Instagram stories, reels, and web.
El Cosmico is a 21-acre nomadic hotel and campground in Marfa, Texas with 47 keys. With accommodations ranging from canvas Safari Tents to vintage and restored trailers – El Cosmico provides temporary liberation from the built world. Founded as a respite for intrepid travelers and wanderers from all corners of the planet – I was brought in by owner and hotelier Liz Lambert to get the property and brand back on track.
I managed and curated all property collateral and communications across platforms – printed media, digital communications, social media, guest messaging, and email marketing campaigns and led a team of 20 to overhaul and reinvent property operations and realign and protect the brand.
Hotel Management
Brand Management
Digital Communications & Paid Social
Email Marketing
Links
Website
Instagram
All original assets and illustrations by El Cosmico. Revamped existing brand illustrations with updated animation for Instagram stories, reels, and web.
All original assets and illustrations by El Cosmico. I holistically updated and edited El Cosmico’s existing guest directory to ensure the document was useful for guests and employees, and shed light on local businesses and attractions to center the zine’s practical and carefree tone. Printing and scans by Constance Printing.
Photo by Alison Marlborough. A-frame sign design by Mac Warren, painted and fabricated in Marfa, Texas by Carolyn Macartney.
