Hotel Peter & PaulBrand, Culture, and OperationsASH Hotels
Davell Crawford by Steinway & Sons at the Church at Hotel Peter & Paul – credits in video, partnership, facilitation, production and special thanks to Mac Warren
Instagram Reels for promotional rates, community programming, and wedding highlights by Mac Warren using Hotel Peter & Paul visual identity by Alizée Freudenthal and ASH Hotels.
Photo + audio tour production by 1504 / printed collateral, props, and digital experience designed by Mac Warren using Hotel Peter & Paul visual identity by Alizée Freudenthal and ASH Hotels.
Photo by Justin Cordova / production + styling + props by Mac WarrenJoined ASH Hotels as one of two employees in the pre-opening team to operate a 71-room property in the Marigny neighborhood of New Orleans. In addition to serving as Director of Brand & Culture and Assistant General Manager, I executed and maintained all digital communications, deliverables, and printed collateral for the hotel and its food and beverage outlets, The Elysian Bar– and Sundae Best, an on-site ice cream parlor.
As a neighborhood respite, I managed 300+ community events with over 5k attendees and booked and programmed the hotel‘s 6,000ft2 community event space housed in the main chapel for arts-centered, strategic programming with local artists, musicians, culture bearers, and non-profit organizations, including Tales of the Cocktail, the New Museum, Overlook Film Festival, and local arts organizations like Prospect New Orleans, the Contemporary Arts Center, Goat in the Road, New Orleans Drag Workshop, and Dopeciety. During my time managing the space, we welcomed a multitude of musicians and luminaries like Irma Thomas, Davell Crawford, Nicholas Payton, Beck, Cha Wa, Les Cenelles, Helen Gillet, Maggie Koerner, and Aurora Nealand.
In addition, I facilitated all commercial partnerships– from film and television shoots to brand alignments– including GANNI, Urban Outfitters, and Lincoln Motors.
Hotel Management
Brand Direction & Management
Guest & Employee Experience
Wayfinding & Signage
Cultural Events and Community Programming
Commercial Photography and Production Rental
Social Media Management
Email Marketing
Links & Press
“World’s Greatest Places 2019” – TIME Magazine
“It List 2019 – 74 Best Hotels in the World” – Travel & Leisure
“The 2019 Hot List – 51 Best Hotels in the World” – Condé Nast Traveler
“Top 10 Hotels in New Orleans: Readers' Choice Awards 2020” – Condé Nast Traveler
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Photos by Casey Joiner, Whitney Mitchell & Morgan Hanson. Custom rotary phone plate, custom wax seal designed by Mac Warren and produced and printed in New Orleans, all using visual identity by Alizée Freudenthal and ASH Hotels.
Photos by Whitney Mitchell & Morgan Hanson / production + props by Mac Warren using Hotel Peter & Paul visual identity by Alizée Freudenthal and ASH Hotels.
Video and DJ Set by Legatron Prime for Couches, a monthly listening series by Denisio Truitt and Michael Wilson that encourages community, chilling, and calmness and ends promptly at 9pm.
